T-Mobile
5G Coverage Landing Page Module Refresh
Scroll ↓
Product
T-Mobile
Role
Copywriter
Summary
Update T-Mobile’s full bleed 5G coverage map on the network landing page
Before
Ask
Second sentence of paragraph copy should articulate T-Mobile’s 5G layers (extended range and ultra capacity)
Paragraph copy should read as “nationwide coverage in more places with Extended Range 5G, and a performance boost with speeds as fast as wi-fi with Ultra Capacity 5G to hundreds of cities and towns and the most interstate highway miles across America.”
Process
Collaborate will designer to ensure website module design and copy drafts will align with final layout
Identify relevant copy words and phrases for specific ask and remove nonprescriptive copy that is distracting from message goal or found on another T-Mobile landing page
Add keywords that highlight the T-Mobile difference and help customers/ perspective customers choose T-Mobile as their mobile carrier